As a leader, it’s your responsibility to decide on goals for yourself and the rest of your team, and creating those goals is not something you should do in isolation. When you’re creating goals for your organization, you want your team members to be involved, you want them to give you ideas so that they’ll be just as excited as you are. Plus, the more involved they are in setting goals for themselves, the more committed to those goals they are likely to be.
Once you do sit down and create a game plan that’s fleshed out with goals and dates, be sure to revisit those goals on a regular basis and check in with the folks who are responsible for accomplishing those goals.
A few things to keep in mind while you’re creating goals:
Be sure that each goal is accepted and recognized as important by everyone who will have to implement them. Don’t push forward a goal that your team isn’t excited about – take time to workshop it so that everyone feels an element of ownership to some aspect of it.
Don’t make the goals too easy. If there isn’t a bit of challenge involved, your team won’t feel motivated to use creativity to problem solve, there likely won’t be as much teamwork involved, and last but not least, there isn’t as much to get excited about!
Make sure that the goals are very clear. Stay away from imprecise or vague language, and be as specific as possible. Use beginning and end points ALWAYS.
Practice writing goals in S.M.A.R.T. format. Here’s what the acronym stands for:
S – specific (add as much detail as possible!)
M – measurable (will you be able to recognize or measure when you reach your goal?)
A – achievable (is there research or evidence to ensure that the goal CAN be achieved?
R – relevant (is this goal something we need?)
T – time-bound (is there a start and end date?)
Here’s an example of a good SMART goal: “Within two months, our blog traffic will add a total of 400 unique visitors by doubling our publishing frequency from two posts per week to four and by increasing our word count per blog from 800 words to 1,600 words.”
Here’s another: “In two months, we will boost total new lead acquisition by 10% by adding relevant CTAs and content offers to 50 pieces of existing content.”